GMV
INR 12Cr
B2B Commerce
Tanvi and Krish launched a B2B commerce stack for distributors
A channel-sales founder and a backend systems engineer teamed up to modernize ordering and credit workflows for FMCG distributors.
Tanvi AgarwalKrish SubramanianAhmedabad & Chennai, India2026-02-036 min read
Active Distributors
58
Dispute Reduction
26%
Challenge
Distributor-led sales networks still depended on manual order capture and delayed credit reconciliation.
How They Matched
They met via VenturLoop and aligned on solving working-capital friction in distribution-led commerce.
Build Phase
The product combined distributor ordering, retailer credit limits, and repayment reminders in one workflow.
Measurable Impact
The platform processed INR 12Cr GMV and reduced order disputes by 26% among active distributors.
Founder Lesson
Combining payments context with ordering workflows creates stronger product stickiness in distribution markets.
Stage: Launch to Growth | Timeline: 5 months
Back to all stories