From Indore Home Kitchen to Regional Powerhouse
When Galaxy Goel and Aayush Sharma started Shuddh Swad in early 2023, the packaged savory snack market was dominated by multinational conglomerates on one end and unorganized neighborhood halwais on the other.
Their premise was simple yet bold: replicate traditional regional Indian snack heritage using clean cold-pressed oils, zero palm oil, and authentic local spice blends—packaged with export-grade nitrogen-flushed shelf preservation.
"We decided on day one that profitability was non-negotiable. If unit economics do not work at 500 orders a day, they will not magically work at 50,000 orders a day." — <strong>Galaxy Goel</strong>, Co-founder, Shuddh Swad
The Supply Chain Secret
By eliminating middle-tier mandi agents and partnering directly with ginger and chili grower collectives across Madhya Pradesh and Rajasthan, Shuddh Swad achieved 38% contribution margins while pricing products at a modest 15% premium over mass-market brands.
