How We Built a $100k ARR SaaS in Bengaluru: 5 Lessons for Founders
🏢Enterprise SaaSBengaluru, India
Building a SaaS product out of Bengaluru taught us incredible lessons about speed, local engineering talent, and global distribution.
Here are our top 5 takeaways:
1. **Focus on Global Customers from Day 1**: Pricing in USD enabled higher ACVs.
2. **Product-Led Growth (PLG)**: Self-serve onboarding reduced our customer acquisition cost (CAC) by 60%.
3. **Relentless Outreach**: Cold LinkedIn messaging to product heads in US & UK generated our first 20 paying accounts.
128
