c/SaaS Bootstrappers

How We Built a $100k ARR SaaS in Bengaluru: 5 Lessons for Founders

Building a SaaS product out of Bengaluru taught us incredible lessons about speed, local engineering talent, and global distribution. Here are our top 5 takeaways: 1. **Focus on Global Customers from Day 1**: Pricing in USD enabled higher ACVs. 2. **Product-Led Growth (PLG)**: Self-serve onboarding reduced our customer acquisition cost (CAC) by 60%. 3. **Relentless Outreach**: Cold LinkedIn messaging to product heads in US & UK generated our first 20 paying accounts.

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