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Anveshan Startup Story
Anveshan is an Indian D2C clean-label food brand founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal and Aayushi Khandelwal. The company focuses on traditional Indian foods such as A2 ghee, cold-pressed oils, raw honey, flours, spices and other minimally processed products.
The company combines traditional food production with technology, quality testing and a decentralised rural supply chain.
Key Highlights
- Founded in 2020 by Kuldeep Parewa, Akhil Kansal and Aayushi Khandelwal.
- All three founders are IIT Guwahati alumni.
- Kuldeep Parewa is the Co-Founder and CEO.
- Anveshan focuses on clean-label and minimally processed food products.
- The company works with rural micro-entrepreneurs and traditional producers.
- Anveshan reported ₹77.5 crore revenue in FY25.
- The company was operating at an annual run rate of ₹280–300 crore in 2026.
- Anveshan raised ₹150 crore in Series B funding in June 2026.
- The Series B was led by Vertex Ventures Southeast Asia & India.
- IFC, Wipro Consumer Care Ventures, Titan Capital, Force Ventures and other investors also participated.
- The company is targeting more than ₹1,000 crore in revenue over the next 24–30 months.
Who Founded Anveshan?
Anveshan was founded by three IIT Guwahati alumni
- Kuldeep Parewa — Co-Founder & CEO
- Akhil Kansal — Co-Founder
- Aayushi Khandelwal — Co-Founder
The founders wanted to build a food business that could connect consumers directly with traditional food producers while improving transparency and quality across the supply chain.
Kuldeep Parewa
Kuldeep Parewa is Anveshan's Co-Founder and CEO. He is an IIT Guwahati alumnus and has experience in finance and business operations, including experience associated with Goldman Sachs.
His role has focused on business strategy, product development, growth and building Anveshan's farmer and micro-entrepreneur ecosystem.
Akhil Kansal
Akhil Kansal is an IIT Guwahati alumnus and co-founder of Anveshan.
He has been involved in technology, supply chain development, partnerships and the company's digital growth.
Aayushi Khandelwal
Aayushi Khandelwal is an IIT Guwahati alumna and co-founder of Anveshan.
She has been involved in branding, product development, marketing and online sales, helping the company build its consumer-facing brand.
What Does Anveshan Do?
Anveshan sells traditional Indian food products through a modern D2C model.
Its major product categories include
- A2 ghee
- Cold-pressed oils
- Raw honey
- Flours
- Spices
- Traditional Indian superfoods
The company focuses on minimally processed products and attempts to maintain traditional production methods while applying modern quality-control systems.
Anveshan's Rural Supply Chain
One of Anveshan's key differentiators is its decentralised manufacturing model.
Instead of moving all production into large central factories, the company works with rural micro-entrepreneurs and traditional producers.
It has established processing units closer to the source of raw materials.
This model helps Anveshan
- Work directly with producers
- Reduce intermediaries
- Create rural employment
- Improve supply-chain traceability
- Add value closer to the source
- Maintain traditional production methods
Anveshan's Technology & Quality Model
Anveshan uses technology and quality-control processes to improve transparency in its food supply chain.
The company has developed traceability systems that allow consumers to understand more about the product's sourcing and quality information.
Its approach combines
Technology + Traditional Production + Quality Testing + Direct Sourcing
This is particularly important in the clean-food category, where consumer trust and authenticity are major purchasing factors.
Anveshan Revenue Growth
Anveshan has grown rapidly over the last few years.
The company reported
- FY24 Revenue: Approximately ₹58.2 crore
- FY25 Revenue: ₹77.5 crore
- 2026 Annual Run Rate: Approximately ₹280–300 crore
The company has also set an ambitious target of crossing ₹1,000 crore in revenue over the next 24–30 months.
Anveshan Funding
Anveshan has raised more than $26 million across multiple funding rounds.
Its early funding included a seed round led by Titan Capital and participation from several angel investors.
The company later raised a $2 million pre-Series A round led by DSG Consumer Partners, Force Ventures and We Founder Circle.
In 2025, Anveshan raised approximately ₹48 crore from investors including Wipro Consumer Care Ventures, DSG Consumer Partners and Titan Capital.
In June 2026, Anveshan raised
₹150 crore Series B
The round was led by Vertex Ventures Southeast Asia & India.
Other participants included
- International Finance Corporation
- Wipro Consumer Care Ventures
- Titan Capital Winners Fund
- Force Ventures
- Sriharsha Majety
- Aman Gupta
- Sameer Mehta
The company was reported to be valued around ₹900–1,000 crore in connection with the Series B round.
Where Will the New Funding Go?
Anveshan plans to use the new capital to
- Strengthen manufacturing capabilities
- Expand its product portfolio
- Improve quality infrastructure
- Expand offline distribution
- Strengthen its digital channels
- Improve sourcing and procurement systems
- Work with more rural micro-entrepreneurs
The company is also focusing on expanding categories such as atta and other traditional food products.
Anveshan's Distribution Strategy
Anveshan has moved beyond its own D2C platform and expanded across multiple channels.
Its distribution includes
- Own D2C platform
- E-commerce marketplaces
- Quick-commerce platforms
- Offline retail
The company has also seen significant demand from Tier 2 and Tier 3 cities, showing that demand for premium and clean-label food is expanding beyond India's largest metros.
Key Challenge
One of Anveshan's biggest challenges is building consumer trust in a market where food authenticity and quality can be difficult to verify.
The company also has to manage a complex rural supply chain while maintaining consistent quality across different production locations.
Another challenge is competing with established food brands as well as newer D2C clean-food companies.
Anveshan's Competitive Advantage
Anveshan's strength comes from combining several elements
- Traditional Indian food
- Clean-label positioning
- Rural sourcing
- Decentralised production
- Technology-enabled traceability
- Quality testing
- D2C distribution
- Quick-commerce expansion
Rather than simply selling ghee or cooking oil, Anveshan is attempting to build a trusted consumer brand around the origin, quality and transparency of food.
What Can Startups Learn From Anveshan?
Build Trust Around the Product
In food businesses, quality and authenticity can become powerful competitive advantages.
Solve a Supply-Chain Problem
Anveshan's model is not only about selling products. It also attempts to improve how food is sourced, processed and delivered.
Use Technology Where It Creates Trust
Technology becomes valuable when it solves a real consumer problem, such as traceability and quality verification.
Don't Ignore Smaller Cities
A significant portion of Anveshan's revenue comes from Tier 2 and Tier 3 markets, showing the potential of India's broader consumer base.
Build for Long-Term Scale
Anveshan is investing in manufacturing, sourcing and distribution infrastructure rather than focusing only on marketing-led growth.
Summary Takeaway
💡 **Key Takeaway:** Anveshan is building more than a D2C food brand. Its core strategy combines traditional Indian nutrition, rural micro-entrepreneurs, technology-enabled traceability and modern consumer distribution.
Founded by three IIT Guwahati alumni, the company has grown from an early-stage food startup into a business operating at a ₹280–300 crore annual run rate and raised ₹150 crore in Series B funding in 2026.
Its next major challenge is turning this rapid growth into a ₹1,000 crore-plus food brand while maintaining the quality, transparency and supply-chain trust that differentiate Anveshan.
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